Finest Brazilian sugar "ICUMSA 45" new to the Exporter Key general trading family

We are pleased to announce the addition of a new essential food product for sale and export through Exporter Key General Trading LTD: Brazilian white sugar ICUMSA 45 - one of the purest and highest-quality white sugars available on the market today. Its brilliant white color, refined taste,and high purity make it ideal for both industrial and household use.

This step follows the successful acquisition of 80 spot sugar contracts, each representing 50 metric tons of raw sugar. The contracts were signed at the beginning of May 2025 and officially activated on May 12, 2025, following finalization through our investment portfolio

The supply has been secured in partnership with one of Brazils largest sugar producers - a joint venture between the Brazilian giant Cosan and the global energy leader Shell. In a welcoming call from the executive director, Mr. N.G., we were greeted with promises of significant advantages in pricing, quality, and secured volume, contingent on our commitment to fulfilling the contracts over the coming year. Notably, Exporter Key has been shortlisted for potential exclusive agency rights in the Middle East, as the current agents contract ends in early 2027

This unique opportunity was made possible through strategic market monitoring, particularly following Brazil's central banks decision to raise interest rates on the U.S. dollar by 3 points over the past seven months in an effort to curb inflation. This move forced many Brazilian companies to reevaluate their investment portfolios, resulting in the release of previously held contracts - and we were ready to act.

This strategic investment marks a major milestone in the evolution of Exporter Key in the food commodities sector. It unlocks powerful cross-selling opportunities between our cooking oil lines (palm and sunflower) and our new sugar offering. This acquisition will enable Exporter Key, and by extension the AAA Holding Group, to tap into new revenue streams, expand its product range and distribution network, and enhance overall financial performance and investor returns

As of this morning, the product has officially been launched. All packaging materials have been printed and delivered to the exporter. Production, packaging, and shipment of the first three containers to Jebel Ali Port UAE is now underway, with a distribution plan covering Ajman and Sharjah. We are now accepting purchase orders for this product, which will be supplied directly from Santos Port in Brazil, in 50 kg sacks only, at highly competitive prices and with top-tier quality certified under ICUMSA 45 specifications by the International Commission for Uniform Methods of Sugar Analysis.

Wishing you continued success and profits, always. 

Abdelrahman Al-Asfar 
Financial & Technical Analyst